What is Tourism Exchange
The real-time, central marketplace for New Zealand tourism suppliers and distributors. Now you can buy and sell New Zealand tourism products and services from one central marketplace. All live. All online. All at the Tourism Exchange New Zealand.
About Tourism Exchange New Zealand
Using industry-wide technology, the Tourism Exchange provides an open booking exchange (OBX™) where suppliers and distributors can contract and transact in real time.
It will provide unprecedented market reach to suppliers of accommodation, tours, events, attractions and transport services in New Zealand. And it will offer the widest choice ever of tourism services in New Zealand for distributors and wholesalers to on-sell to consumers.
- Business-to-business
The Tourism Exchange is an industry facility. It connects suppliers with distributors. It does not transact with consumers. Suppliers offer products to distributors through the Exchange. Distributors maintain their own sales and marketing channels to consumers. - All live inventory
All product offered through Tourism Exchange is live. There is no need for allotment systems or allocations. And no more on request or double bookings. Every last room or seat available can be booked through the Exchange. - Neutral and non-exclusive
The Tourism Exchange is a neutral marketplace. Like a telephone exchange, it simply enables a tourism supplier to connect their inventory with a multitude of distributors in real time. - On your own terms
Distributors set the terms of trade. Suppliers can choose to opt-in based on these terms. Existing agreements between suppliers and distributors can continue (they may even be managed via the Tourism Exchange). At the same time, suppliers can transact with other or new distributors on via Tourism Exchange. And distributors can use the Exchange to discover and access an array of new suppliers. - Entirely new facility for the industry
Until now, there has never been a facility like the Tourism Exchange. It’s been made possible by industry-wide technology that’s now available. This technology means suppliers and distributors can now transact live inventory, online, all in one place, at any time.
The Tourism Exchange is not a booking engine or allocation management system. It’s not a channel manager. It’s more than a year-round trade expo. It’s the new generation marketplace for the New Zealand tourism industry.
Find out more about how Tourism Exchange works for suppliers.
Find out more about how Tourism Exchange works for distributors.
About the company
The Tourism Exchange is a new business in New Zealand, established in September 2008 through a joint venture between Australian online tourism specialists, V3 (Vcubed Pty Ltd.) and Air New Zealand.
Making the investment in the Tourism Exchange, Air New Zealand’s Deputy Chief Executive Officer, Norm Thompson, described , the Open Booking Exchange™ as having “exciting potential for New Zealand tourism”. “The airline’s involvement is part of the company’s commitment to playing a wider role in the success of the industry”.
The involvement of V3 in the New Zealand Tourism Exchange provides proven experience in online marketplace activity in the tourism sector. V3 has enjoyed outstanding success with this model in Australia, with many of the tourism industry’s key suppliers, distributors and government organisations using the Open Booking Exchange™ technology.
The partnership between V3 and Air New Zealand now extends this successful model into the New Zealand market.
Read more in the Media Release.
